Top 5 Personalization Apps on Android in the US in Q2 2021

In Q2 2021, the top 5 personalization apps on the Android platform in the United States exhibited diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at the metrics for each app, powered by Sensor Tower data.

Zedge™ Wallpapers & Ringtones saw its weekly revenue peak at around $48.8K in late April, followed by a gradual decline to $34.3K by the end of June. Weekly downloads exhibited a fluctuating pattern, starting at 66.1K at the end of March and ending at 46K by late June. Active users remained relatively stable, with a slight dip mid-quarter but rallying back to approximately 827K by the end of June.

Facer Watch Faces experienced consistent weekly revenue, hovering around $8.5K to $9.5K throughout the quarter. Weekly downloads showed significant variation, starting at 5.1K in late March, dropping to 3.1K by the end of May, and then rising to 6.6K by the end of June. Active users fluctuated between 25.7K and 32.2K, with a notable increase towards the end of the quarter.

Messenger Home - SMS Launcher had a peak in weekly revenue at approximately $10.5K in early April, which then decreased to around $8.6K by late June. Weekly downloads started at 54.2K, reaching a low of 25.4K by late May, but recovered to 41.5K by the end of June. Active users showed a steady trend, peaking at 467K in early April and ending the quarter with about 425K.

Livemoji- Animoji Cam & AR Emoji Face app displayed a declining trend in weekly revenue, starting at $13.3K in late March and dropping to around $7K by the end of May. Weekly downloads also showed a similar trend, starting at 13.2K in late March, peaking at 21.5K mid-April, and then falling to 12.4K by the end of May.

Real Followers & Likes via Tag showed a notable increase in weekly revenue, starting at $1.9K in late March and peaking at approximately $7.6K by mid-June. Weekly downloads ranged from 3.3K to 6.8K, with a peak in early May. Active users saw a consistent rise, starting at around 5.2K in late March and reaching 9.3K by mid-June, before ending the quarter at approximately 8.2K.

These insights are derived from Sensor Tower data, offering a comprehensive view of the performance of personalization apps on the Android platform in the US during Q2 2021. For more detailed insights and trends, visit Sensor Tower.